Taylor Swift‘s 11th studio album, “THE TORTURED POETS DEPARTMENT,” made history upon its release on April 19, breaking streaming records and reaching unexpected heights, well it’s Taylor so maybe it’s expected.
Within hours of its debut, the album shattered records on Spotify, becoming the first in the platform’s history to accumulate over 300 million streams in a single day.
The momentum only continued to build, with “THE TORTURED POETS DEPARTMENT” quickly claiming the title of the most-streamed album in a single day in 2024.
Throughout the day, the album surpassed milestones, crossing both the 200 million and 300 million stream marks,
Adding to its accolades, the album’s track “Fortnight (feat. Post Malone)” achieved the distinction of being the most-streamed song in a single day in Spotify history, further cementing its impact on the music streaming platform.
Fans had eagerly anticipated the album’s release ever since Taylor Swift announced it at the Grammys in February.
Spotify joined the celebration by bringing the album to life with a unique art installation at The Grove in Los Angeles.
Over the course of three days, The Grove transformed into an open-air poetry library, reflecting themes of Swift’s new record.
For those with access to the library; Social media buzzed with excitement as they shared their discoveries and speculated about potential clues hidden within the installation.