YouTube seems to have drawn inspiration from TikTok with its innovative vertical video feed, which they’ve named “Samples.”
This new feature is presented as a dedicated tab where users can conveniently swipe to explore fresh tracks directly from the expansive YouTube Music library.
Samples, as YouTube explains, offers a blend of snippets from emerging artists as well as the extensive discographies of established musicians.
T. Jay Fowler, Director of Product Management at YouTube Music has characterized Samples as a “seamless feed of short form video segments” designed to introduce users to their potential new favorite music.
He notes that each compact video segment provides insights into the artist, the video, and the essence of the song.
It’s reasonable to assume that YouTube will leverage its AI-driven system to curate music tailored to individual user preferences, aligning with their favored genres and musical tastes.
However, YouTube has not yet disclosed specific details about the algorithm underpinning the Samples feature.
Within the Samples tab, users have the option to share songs directly with friends or save them to a personal content collection.
Furthermore, users can choose to access the complete video or navigate to the album from which the song originates.
The global launch of Samples has already taken place, accessible through the YouTube Music app.