Willy Paul, has achieved a significant milestone on the popular social media platform, TikTok.
His hit collaboration with Nigerian singer Guchi, titled “You,” has become the first song by an East African artist to feature a banner across all Sub-Saharan markets on TikTok.
The announcement was made by Willy Paul on Instagram, where he also took a subtle jab at Tanzanian superstar Diamond Platnumz,
Nani simba sasa jameni?
The first ever East African artist to have a banner all over SSA, Sub-Saharan Africa on TikTok… with nearly 1 million video challenges. This is a big win, fam,”
Willy Paul’s achievement is a testament to the growing popularity of African music on social media platforms, and it is a remarkable accomplishment for him and his collaborator, Guchi.
The music industry in Kenya has grown significantly in recent years, thanks to digital streaming platforms like Spotify, YouTube, and Apple Music and TikTok. These platforms have made it easier for Kenyan artists to reach a global audience, and many of them have gained international acclaim.