“Heart on My Sleeve,” the viral AI-generated track emulating the styles of Drake and The Weeknd, has been officially submitted for consideration at the 2024 GRAMMY Awards.
In a New York Times interview featuring insights from Ghostwriter, the creative force behind “Heart on My Sleeve,” and Recording Academy executive Harvey Mason Jr., an unnamed representative for Ghostwriter revealed that they have entered the AI-generated track in two categories: Best Rap Song and Song of the Year.
This strategic move acknowledges that these categories primarily honor the songwriters rather than the artists.
Mason affirmed that, from a creative perspective, the song is fully eligible because it was crafted by a human writer.
However, it must meet the requirement of “commercial availability,” defined as the broad release of a recording, accessible nationwide through physical stores, third-party online retailers, and/or streaming services.
Elsewhere in the interview, it was disclosed that Ghostwriter and their team have engaged with record labels and influential figures within the music industry following the viral success of “Heart on My Sleeve.”
Mason further revealed that he directly reached out to Ghostwriter after the track’s viral emergence and that Ghostwriter participated in the meeting while altering their voice.
Mason’s thoughts centered on the impact of AI on creativity and the broader implications for the music industry, particularly in terms of monetization and the ever-evolving landscape of music production and innovation.
I knew right away as soon as I heard that record that it was going to be something that we had to grapple with from an Academy standpoint, but also from a music community and industry standpoint,
When you start seeing A.I. involved in something so creative and so cool, relevant and of-the-moment, it immediately starts you thinking,
‘OK, where is this going? How is this going to affect creativity?MASON