YouTube is set to implement significant changes to ad controls available to content creators.
Starting in November, individual ad controls for pre-roll, post-roll, skippable, and non-skippable ads will no longer be available in YouTube Studio for new videos.
Instead, creators will have the option to enable or disable ads before or after a video, with YouTube determining the specific ad format to display as it deems appropriate.
Although YouTube suggests that most creators won’t be significantly affected, as many already have these ad formats enabled by default, this alteration may disappoint those seeking more granular control over the ad experience for their viewers.
Additionally, YouTube is introducing new options for mid-roll ads, including a 60-second countdown before an ad appears during live streams, with an option to skip if desired.
Creators can also delay mid-roll ads for up to 10 minutes in live streams.
In the future, YouTube plans to allow creators to choose between automated and manually selected mid-roll ad breaks for longform videos, providing more flexibility in ad placement.