Ubongo launches campaign, in celebration of the ‘Day of the Girl Child’

The Ubongo Girl Champion campaign toolkit invites the public to partake in hosting screenings of Ubongo’s girl-power episodes for girls and boys of ages 7 to 14.

Africa’s leading creator and producer of children’s educational media, Ubongo, is delighted to announce the launch of Ubongo Girl Champion campaign toolkit as a resource to inspire action for the Girl Child. This is a one-of-a-kind opportunity to amplify African girls’ voices and experiences in a fun and educational way.

We believe that girls’ voices should always be amplified no matter the day. Today simply marks the start of a journey to empower the general public to become advocates for the girl child.

Through the campaign toolkit, we are leading a movement to celebrate girls in all of their glory and invest in a future that believes in their agency, leadership and potential,

Ubongo’s Outreach and Communications Manager, Tamala Maerere-Kateka

The Ubongo Girl Champion campaign toolkit invites the public to partake in hosting screenings of Ubongo’s girl-power episodes for girls and boys of ages 7 to 14. The screenings can take place in both formal and informal settings, such as, at home, at school, in girl-focused programs and at the community level.

Those who take part in hosting the girl-power episodes will stand a chance to win an Ubongo Girl Champion award in recognition of the incredible work being done to celebrate and champion girls.

The public is encouraged to use #UbongoGirlChampion when sharing posts about their screenings on social media platforms to help with the recognition process.

We are already elevating learning for over 31 million African kids, and our vision is to equip the 500 million kids in Africa with the educational foundation, critical skills, and mindsets to change their lives and the world,

Ubongo’s Outreach and Communications Manager, Tamala Maerere-Kateka