The entity formerly known as Twitter, now referred to as “X,” has reportedly been deliberately slowing down users’ access to links from various news organizations and online competitors, including those that have been publicly criticized by owner Elon Musk.
According to a report by The Washington Post, X has been implicated in deliberately impeding the loading speed of links to sites such as Meta, Instagram, Threads, Bluesky, Substack, Reuters, and the New York Times.
This slowdown has been achieved through throttling methods, causing delays of up to five seconds in loading times when clicking on links within X.
Among the impacted services is X’s own link-shortening service, t.co, which has experienced a deceleration.
This approach allows X to divert traffic, potentially enabling it to slow down its competitors and indirectly influence advertising revenue.
Although the news might not be welcomed by individuals or organizations that have drawn Elon Musk’s ire, recent reports suggest that X has begun to mitigate the wait times and the alleged throttling practices.
While a few seconds of delay might seem insignificant, modern businesses invest significantly in optimizing loading times, as they play a crucial role in retaining website traffic.
At this point, X has not officially responded to these allegations.