TikTok has introduced labels to indicate if AI was used in creating or editing content, as part of its initiative to enhance transparency around AI-generated material.
This move aligns with TikTok’s policy on “synthetic media” established earlier this year, requiring creators to label AI-generated content containing realistic images, videos, or audio.
The labels are intended for content that could be mistaken as real.
While not all posts need to be labeled, TikTok may take down AI content that isn’t appropriately labeled.
TikTok is testing automatic labeling for AI-generated content, using AI for detection.
The platform is also updating visual effects to include “AI” in relevant titles. For example, a filter called “Bold Glamour” transforms appearances by smoothing skin, refining chin lines, and applying virtual makeup.
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