Stevo Simple Boy to launch his own Juice Brand “Freshi Barida”

Coined from his popular phrase “Freshi Barida”, Kenyan artist Stevo Simple Boy has revealed his plans to launch a new Juice Brand under the same name.

The image shared by the artist on his Instagram page shows a canned juice, with no other details revealed apart from the caption-

Back in May, Stevo trademarked the viral phrase.

His management warned that anyone using the phrase without consent would be sued. Stevo has released merchandise with the phrase “Freshi Barida”.