Showmax announces first Original telenovela in Kenya,
African streaming service Showmax has announced its first Original telenovela in Kenya, Second Family, premiering on 22 March 2023, with new episodes releasing every Wednesday and Thursday.
Second Family stars newcomer Vanessa Okeyo as the protagonist Sinde, Brian Ogola (Disconnect 2), Helen Keli (Selina), Dora Nyaboke (Crime and Justice), Ian Mbugua (Single Kiasi), Nick Ndeda (18 Hours), Stephanie Muchiri (Paa), Serah Wanjiru (Sincerely Daisy), Arabron Nyyneque (40 Sticks), Mumbi Maina (The Matrix Resurrections), Brian Abajah (Single Kiasi), Lewis Leshan (Crime and Justice), Ella Maina (Sincerely Daisy), Florence Nduta (Chaguo), John Sibi-Okumu (Crime and Justice), Charles J. Ouda (Pepeta), Mary Mwikali (Market Price), and Eve Jackson (Mpakani).
Second Family is helmed by Adam Neutzsky-Wulff, with Likarion Wainaina (Supa Modo) and Edwin Kamau (Crime and Justice) co-directing. Adam also directed the Showmax and CANAL+ police procedural co-production Crime and Justice, the African streamer’s first-ever Showmax Original in Kenya.
What attracted me to the world of Second Family was partly the taboo of a man having two families that don’t know about each other but even more the journey of the protagonist Sinde, This is a classic ‘fish out of water’ story, which we believe will resonate with Kenyan audiences because it is aspirational.
It’s also packed with what seems to be the hallmark of any great show in this genre: gossip and intrigue.”Adam Neutzsky-Wulff – Drama Deluxe Kenya
Even though the telenovela is a new genre for Adam’s production company, Drama Deluxe Kenya, he previously conceptualized the 142-episode Danish TV show 2900 Happiness, which ran for three seasons. “It had many of the same elements as Second Family. So we hope this will be a much loved show for all Kenyans,” Adam said.
For Showmax, the decision to invest in its first Showmax Original telenovela in Kenya was driven by the success of the genre on MultiChoice linear channels – Maisha Magic East and Maisha Magic Plus.
This genre has been popular and successful with our linear productions such as Kina and Salem, and past shows like Selina, Kovu and Pete,”Denise Mwende, Showmax Content Specialist in East Africa.
During its run, Selina, the most popular of them all, was among the top 10 most most-watched shows of the year on Showmax in Kenya for four years in a row.