Crocs has partnered with social media creative Sheila Ajjie to spread the message of ‘Come As You Are’ in Kenya.
Sheila Ajjie found her creative calling on TikTok during the Covid-19 pandemic. Her poularlity grew across all social media platforms, consequently. in 2021 Sheila was Pulse Kenya’s TikToker of the year nominee.
I am a funny and relatable storyteller. My content will either make you laugh or feel like: ‘Hey, is this video about me?!!!’ I wasn’t expecting to make a whole career out of something that was supposed to be a creative outlet, but I did,”SHEILA
For Sheila, the most exciting thing about her partnership with Crocs is the chance to lend her authenticity and unique voice to the brand. She also looks forward to collaborating with Crocs to find new, exciting ways for the brand to connect with its Kenyan audience, encourage everyone to come as they are, and celebrate creativity.
I want to inspire people to think outside the box and have more fun with their personal style,” says Sheila. “From my partnership with Crocs, my audience can expect to be inspired to have more fun with their personal style and wear what makes them happy.”SHEILA
Sheila styles her Crocs with her normal going out clothes, like a cute tiny top, pants, and a colorful blazer. She loves Crocs for the comfort, plus they elevate any outfit.