Safaricom has partnered with YouTube to promote and grow Short Video content (YouTube Shorts) by offering low-cost bundles for its users.
This will be to nurture and encourage a streaming habit for all Kenyans.
The two-month campaign will ensure Safaricom customers enjoy affordable 1GB data bundles for as low as Sh10 to view and post content on their YouTube channels.
We are excited to go into another partnership with Safaricom to enable more Kenyans to enjoy YouTube. YouTube Shorts is a short-form video experience right on YouTube, for anyone who wants to shoot short, catchy videos using nothing but their mobile phones.
In this era of limitless information, we have access to platforms like YouTube Shorts, which allow us to frequently produce and consume content.
I believe that this new data bundle offer will help in uplifting new talent by giving them more opportunities to showcase their skills and talents and get recognition at both local and international levels.
Peter Ndegwa, Safaricom CEO.
As of July 2021 videos in the Shorts player – which helps people around the world watch short videos on YouTube – were receiving over 30 billion daily views.
YouTube Shorts now has over 1.5bn monthly users”
said Mahesh Bhalerao, YouTube Director, EMEA Product Partnerships.
To purchase the daily KES 10 for 1GB Data bundles for YouTube Shorts customers just need to dial *544# and select option 0.