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Spotify has released a mini-documentary to celebrate the 10th anniversary of YBNL, the culture-shifting Afrobeats label founded by Nigerian music icon, Olamide.
Over the course of a decade, YBNL has developed a reputation for taking the sounds of the street to global ears through showcasing Afrobeats stars and producing definitive hits.
To celebrate 10 years of the legendary Nigerian label, Spotify took to the streets of Lagos to document its influence.
You can follow the groundbreaking YBNL story through the voices of music lovers on the streets of Lagos here.
Speaking on the label’s impact, Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu said,
Over the last decade, YBNL has become a true Afrobeats success story. Spotify is glad to celebrate the growing legacy of its artists, their music and its influence in Nigeria, across Africa and globally”
Celebrating 10 years of the legendary Nigerian label, YBNL.
Some defining moments in YBNL history that have held significance over the years include;
- The success of Shoki Remix, supported by two titans in Davido and Olamide, rapidly elevated the status of Lil Kesh, the first of many young artists signed to YBNL.
- Fireboy’s Peru was released as a freestyle and became one of the most viral Afrobeats songs of 2021. It inspired a remix with Ed Sheeran, which has over 100 million Spotify streams.
- Released in 2018, the YBNL Mafia Family featured songs by all the label’s artists, including the hit Jealous and a certain Fireboy.
- With the release of Omo Ope (featuring Olamide), and Asake signing to the label in February 2022, YBNL entered its 10th chapter in style.
