Netflix will put an end to password sharing in 2023.
Following a boom in subscribers during the pandemic, the company later began to experience losses and now sees password-sharing as an urgent issue that needs to be addressed.
According to reports, it will begin asking for extra payment for shared accounts starting in 2023, first affecting users in the U.S. sometime early next year.
Make no mistake, I don’t think consumers are going to love it right out of the gate,”
Netflix Co-CEO Ted Sarandos told investors earlier this month.
The move follows Netflix’s introduction of a “Basic with Ads” tier for $6.99 (equivalent to 860.82 KSH) per month and an update to its customer help pages this year indicating that accounts should only be shared by those who live together.