Vipi Radio
Starting today, Netflix is implementing a password-sharing crackdown across all markets.
The decision comes after a limited rollout of the restriction contributed to a significant increase of nearly 6 million subscribers in the quarter ending June.
Previously, Netflix had supported the practice of account password-sharing, but it has now become a complex challenge for the streaming giant’s business prospects.
The company began testing the restriction last year, which garnered mixed reactions from subscribers.
The test was later expanded to various countries, such as Canada, New Zealand, Portugal, Spain, and the U.S., in 2023.
In some of these markets, Netflix offered the option for users to pay extra to accommodate shared accounts.
It’s worth noting that Netflix has made it clear that they will not introduce an additional membership option for customers in countries where they are newly enforcing account sharing restrictions.
This move aims to address the issue of password-sharing between households and ensure fair usage of the streaming service across its global user base.
