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Netflix has announced the Ad-Supported Subscription Tier launch date and Price. The plan is set to start launching next month, (November).
The new plan which is less than half the cost of the platform’s standard service will initially launch in 12 countries starting in November, the streaming giant announced on Thursday.
Canada and Mexico will receive access on November 1, and two days later, the new plan will be available in the U.S., Australia, Brazil, France, Germany, Italy, Japan, Korea and the U.K. Spain will follow on November 10.
Netflix disclosed that the soon-to-launch plan will include between four to five minutes of ads per hour, with 15 and 30-second commercial slots.
Unlike other plans, Basic with Ads will not allow users to download content. Notably, movies arriving on the streaming service will “just have a pre-roll” as the company tries to “preserve that cinematic model”; but older films will receive a more “traditional” mix of pre-roll and mid-roll advertisements.
Netflix’s move into advertising is a big change for the company, which pioneered the idea of subscription-based streaming.
The firm said it would charge £4.99 a month for the service in the UK (680.45 KSH), while it will cost $6.99 in the US (845.09) KSH.
Netflix has been losing customers as competition and cost of living pressures mount.
