The anticipated web version of Meta’s Twitter-like platform Threads has officially launched, offering users a new way to engage with the social media platform.
Starting today, Threads users have the convenience of accessing the platform from their desktops, allowing them to post, view their feed, and interact with content.
This release follows Meta’s Head of Instagram, Adam Mosseri, hinting at the web app’s arrival on his Instagram account last week.
Although initially referred to as “a little bit buggy” by Mosseri, Meta appears to have swiftly addressed any issues, resulting in the prompt launch of the desktop version.
A spokesperson from Meta mentioned that the browser app will continue to receive enhancements and added functionality in the upcoming weeks.
The move to establish a stronger web presence underscores Threads’ strategy to dominate the online space.
This development coincides with reports indicating that X (formerly known as Twitter) has faced challenges with mobile downloads since its rebranding by Elon Musk.
Notably, credible reports have revealed that X’s ranking in the App Store’s list of most downloaded free apps has slipped to #51, with a similar decline to #66 on the Google Play Store.
As Meta focuses on enhancing its web presence and search capabilities, Threads aims to carve out its niche in the evolving social media landscape.