- Mdundo, one of Africa’s leading music service platforms is celebrating 10 years in the streaming game.
- The streaming platform is one of the most active music streaming services across Africa.
- Mdundo has 20.3 million monthly active users across Kenya, Tanzania, Nigeria, Ghana and South Africa.
Mdundo is commemorating 10 years since its inception. More than 100,000 African musicians have an account on Mdundo.
The platform was founded in 2012- during this time, it initially sold music on ‘scratch card vouchers’, similar to airtime purchases from corner shops but later it became a free service funded by advertising sales.
The initial advertisers on the service were Airtel, Coca-Cola, and Microsoft but today the service works with many pan-African FMCG (fast-moving consumer goods) brands and banks across the continent.
While celebrating the milestone, Mdundo’s CEO, Mr Martin Nielsen said that the platform has proved over time to be very convenient and beneficial to local artistes who can easily access their royalties through the service as earned.
This is an exciting milestone for Mdundo. Our platform currently has 20.3 million monthly active users across Africa with 4.9m in Nigeria, 3.7 million in South Africa, 2.8 million in Kenya, and 2.4 million in Tanzania. More than 100,000 African musicians have created an account on Mdundo.com,”
The accounts allow artistes to manage and control their catalog and withdraw earned royalties. Mdundo has made payouts of Sh 100,000,000 to African rights holders in the last 10 years,”Mdundo’s CEO, Mr Martin Nielsen