Airtel Africa, which operates in 14 African states, including Kenya and Uganda, has announced title sponsorship of The Voice Africa at an event in Lagos, Nigeria.
The Voice Africa is expected to attract and showcase the brightest of African musical talents, alongside a high-profile panel of coaches and TV hosts, and act as a launch pad for global recognition.
The Voice is a competition format music and entertainment show, airing in over 180 countries.
Building on the success of The Voice Nigeria, Airtel Africa has partnered with the executive producers of seasons three and four, FAME Studios Africa, to roll out the award-winning concept to all 14 Airtel Africa markets.
The debut season of The Voice Africa will be streamlined to millions of Africans via Airtel TV, Free to Air stations (FTAs), and paid channels across 14 countries in Africa.
Our musical landscape is culturally rich, vibrant, and dynamic and the rhythms of Africa are already making a massive impact globally. There is a huge opportunity for African music to be exported on a scale larger than ever before, and The Voice Africa has come to empower our young talent and help them fulfil their ambitions. Airtel Africa is facilitating the emergence of successful musicians who can compete with their peers from anywhere in the world.”Segun Ogunsanya, GCEO, Airtel Africa
Over the years, Airtel Africa has sponsored MTV Africa Music Awards (MAMAs), the Zain Africa Challenge, which brought university students together in a quiz contest, and the Airtel Rising Stars, a football tournament for Under-15 boys and girls.
Airtel Africa and The Voice’s innovative partnership will drive excitement for fans through on-air customized content integrations, digital and social media activations and in-country events.
Interested participants should follow Airtel Kenya for more information, or Click HERE. Online entries kicked off on 21st Oct & will go on until Nov 10th.
The show will be broadcast in March 2023, with the grand finale taking place later in the year.