Vipi Radio
Coca-Cola Company’s highly anticipated COKE STUDIO platform, known for its boundary-breaking music collaborations, has announced the lineup of artists for its 2023 season.
In collaboration with Universal Music Group, COKE STUDIO brings together emerging and established musicians from various corners of the world to create a unique and global musical experience.
The artists set to ignite the stage with their diverse talents include Nasty C from South Africa, Afroto from Egypt, Camilo from Colombia, NewJeans from Korea, J.I.D from the US, Cat Burns from the UK, Imagine Dragons from the US, Sam Smith from the UK, Diljit Dosanjh from India, Evdeki Saat from Turkey, Inner City Youth Orchestra of Los Angeles from the US, Jessie Reyez from the US, Shae Gill from Pakistan, Shreya Ghoshal from India, Xin Liu from China, and Zack Tabudlo from the Philippines.
This eclectic mix of artists represents a fusion of cultures, genres, and musical styles, exemplifying the platform’s dedication to breaking down barriers and showcasing the diversity of global music.
From bringing Punjabi beats to the US to introducing South African rhythms to India, COKE STUDIO allows artists to experiment, collaborate, and create magical music that resonates with global audiences.
Coca-Cola Company has also unveiled the inaugural song to launch the second season of its COKE STUDIO global music platform. The platform brings together talented emerging artists from around the world to collaborate and produce “Real Magic.” Titled “Be Who You Are (Real Magic),” the track is written and performed by Grammy-winning American songwriter and musician, Jon Batiste. It also features artists NewJeans, J.I.D, Camilo, and Cat Burns.
The COKE STUDIO global platform will officially launch today, Wednesday, May 31 at 08:00 AM ET / 13:00 PM BST, marking the beginning of a season filled with cross-cultural musical collaborations that transcend borders.
Music enthusiasts worldwide can look forward to experiencing the creative synergy and inspiring performances that COKE STUDIO has become renowned for.
