Catherine Masitsa was unveiled yesterday as the sixth cast member in Showmax reality show ‘The Real Housewives of Nairobi’.
Catherine will be making her official debut in this week’s episode, the fifth, on Thursday.
She is the founder and managing director of Samantha’s Bridal, East Africa’s leading wedding media company that has ventured into TV shows, luxury bridal events and wedding planning.
Catherine Masitsa passionate about female representation, and especially for women above 45 years, like herself .
As a cast member of The Real Housewives of Nairobi, one aspect that she appreciates is the representation of women who are over 45 years old, which is often overlooked in the African market. Typically, she believes that the market tends to cater to women who are 35 years old and below.
The 45+-year-old woman is worth her value, and in solid gold, and I hope I bring this out on The Real Housewives of Nairobi.
I want to say that the 45+ year-old woman has come of age. We are the people running this town: we’re owning companies, we’re chairing boards, we’re the people really running the real estate market, we’re the people who walk into those homes and buy them, in cash.
We’re also the people behind the companies ringing the bell at the Nairobi Stock Exchange.
For me it makes sense that we would have that kind of a woman represented on a show like this because we want our girls to see that you can live a fabulous life, you can be fashionable, you can chair boards and become a CEO, and do these things all at once.Catherine Masitsa