BuzzFeed has recently announced that it will shut down its news division and let go of up to 180 employees, which accounts for 15% of its workforce across various departments such as business, content, tech, and administration.
Buzzfeed gained popularity for its distinct approach to current news coverage through its unique content, including quirky lists, quizzes, and short videos.
Going forward, the company will rely on its HuffPost unit to serve as its primary news division.
At its peak, BuzzFeed’s news division was perceived as a significant contender to traditional media outlets, and it even earned a Pulitzer Prize in 2021 for its coverage of China’s mass detention of Muslims, as reported by Reuters.
The news division’s dependency on advertising, which shifted towards social media platforms like TikTok, was one of the reasons for its downfall.
This announcement comes after BuzzFeed had already laid off 12% of its workforce in December 2022.
BuzzFeed’s news unit was established in 2011, shortly after the company’s launch in 2006.