Youth Affairs and Sports Cabinet Secretary Ababu Namwamba is working on a new bill to restrict the broadcast of foreign content, like Mexican Soap operas, in Kenya.
Currently, there is a government rule stipulating that at least 70 percent of content should be local, but this hasn’t been fully enforced.
Namwamba aims to tighten these regulations to prioritize local content.
He has emphasized that the majority of TV and radio content should be local, and he’s drafting a policy to make airing cheap foreign shows more expensive.
This move is intended to boost the production and consumption of local content and support Kenyan creatives.
Namwamba points out that successful creative industries worldwide, such as in India, the USA, South Africa, and Nigeria, are built on a foundation of strong local content.